22: How to SEO-proof your Business - with Abbey from the Duo Collective

In this episode, Abbey breaks down some of the common misconceptions around Search Engine Optimization and shares some practical and helpful ways for you to get your website discovered on Google - without having to pay for ads.

She is taking the overwhelm out of SEO for you so that you can grow your business organically. 

Meet Abbey from the Duo Collective

The Duo Collective is a boutique organic marketing agency that specializes in search and design. They’ve been a Duo for over a decade, dating all the way back to the big agency days, before they ventured off on their own to help small business owners grow their brands. They are one-part strategy and one-part creative giving you everything you need to get found online without pouring money into paid ads. They have been featured in The Gold Digger Podcast by Jenna Kutcher and they have their own podcast titled Duo On Air. 

Duo on Air: https://duocollective.com/duo-on-air-marketing-podcast/
Website: https://duocollective.com/
4 FREE Ways To Find Keywords: https://duocollective.com/free-seo-tools
Free 5 Day Backlink Challenge: https://duocollective.com/5-day-backlink-email-challenge
 
Quantum Copy Cafe with Lira Shavira Jade

As a conversion copywriter and launch strategist who specializes in energetics, I have found a way tangible way to infuse your brand message, website copy, and Marekting material with your unique purpose and soul. I am here to help you get visible, connect with your people, and sell your creation, but in a way that feels aligned with your natural flow.

Links: Instagram @merakimessaging | Facebook @merakimessaging | Website: www.merakimessaging.com

Ways in which I can support you ~ 

• SEO-rich, soulful conversion copy for websites, sales funnels, and email marketing. 
• Copywriting and energetic coaching for holistic business owners and creatives. 
• Business energetic blueprints to help you create an aligned growth path. 
• Messaging strategies and brand voice development. 

If you are a visionary who is ready to bring her wildest dreams to life, then you are home. This is where you belong.

P.S.

If you loved this episode, I'd appreciate if you could leave a review or share on your socials. I would love to hear the whispers of your heart.

If you would like to learn more about what it takes to create an energetically aligned brand story and open your heart to the world of quantum selling, then you are invited to read our blog by clicking here.

You can book a 20-minute strategy session with me ANYTIME (absolutely no strings attached). Let’s dive into your marketing and messaging strategy and map out your next steps in building a radiant and magnetic business!

Click here to book your call

Just feel like hanging out?

Come say hi to me on Instagram @merakimessaging or take a peek at my website for more information on our website copywriting, sales funnels, business energetics coaching programs (and so much more): https://merakimessaging.com/

Click here to book your free clarity call anytime!

Transcript

0:00

So today we are talking about something that is often seen as quite terrifying, but we are going to break it down in a really simple and a really fun way. And I am talking about SEO, search engine optimization. And in the studio today, we have Abby from the Duo Collective. She is an SEO genius, and she is here to make it easy and accessible for you so that you don't have to spend too much money on paid ads. Um, So what are some of the big misconceptions that you see around SEO? I think sometimes when I speak a lot to my clients, they imagine this old guy in a white coat that's just sitting in a room in the dark coding, and it just doesn't sound sexy. It doesn't sound fun at all. It sounds really difficult and you guys have taken it and you've just made relatable. So yeah, tell me, what do you see popping up all the time when it comes to search engine optimization? Oh, thank you. I think making it fun is one of my like biggest priorities because of that, because there is so many misconceptions out there. And the sad thing is like all of the old school teachings and ways you can still find them on the top of Google. You can still find these suggestions that are horrible suggestions that usually I just tell people, like, if it feels wrong in your gut, it's likely not authentic. Like don't, don't do something that feels kind of shabby. But I'd say the biggest misconception around SEO is just that it's scary or it's too technical, or it's just something you can't do without prior knowledge. And that's just not true. Um, it's just a language, just like anything else. You just need to understand some of the jargon that's in there. And once you do, you'll really just decide that it's something that you definitely don't need the special skill for. You just need to know a few terms and know what to watch out for. And, um, I think that's the biggest thing is you just really need to avoid those things that are just yucky. Like the things that people are telling you where they're like, this is what you need to do to get ahead. And if you ignore those things and do things that feel right for your audience, then you'll be just fine. Yeah, I mean, I'm sure we're going to find those things in all industries, those yucky things that just don't feel aligned, but tell me for, for like small business owners that are starting out, you know, they can't afford to outsource all the things and they want to maybe focus a little bit more on the web development, the branding, is SEO something that they could implement into their weekly routine to kind of get them ahead without having to pay for organic ads and what would that look like on a weekly basis? Absolutely. Yeah. And so there's a little bit more work to be done in like the upfront. I'd say right when you launch your website, there's just a few things you need to make sure you've done. And we can talk about those. Um, once you've done those, it really isn't, you don't have to do something weekly. Uh, I know people are talking about like you need to blog all the time and that's the best way to stay ahead. And that's really not true. You need to be consistent and you need to create good content, but you should do it on a regular basis. So if you feel like you can create a blog every week, perfect, great, do that. If you feel like you can do it once a month, great, do that. That will still help you move forward. It's just more about being consistent to what you can do. Because if you decide, wow, I can blog every week and then you get burnt out after six weeks of it, and then you don't blog for a year, that's going to look a little worse. I'd rather you take those six and do like two, a quarter and spread them out. So, um, yeah, Really just being conscious about how much time you have. But when you first launch your website, the biggest thing that everyone skips is Google search console, which is a Google tool. It's just, it's not Google analytics and it's not your Google business profile. So it's different. It's basically a tool that allows you to measure how your website is performing on, on Google search. So you go to this tool and you tell Google, Hey, I'm here. I exist because if you build it, they don't come. You usually need to tell Google like, Hey, I'm here. So, um, putting your website and setting up this tool and then putting your site map in there is step number one. And it really only takes like, I would say 15 minutes. It doesn't take that long. It's just, you need to know to do it. Um, so making sure that your website can actually be found on Google. is the biggest priority. And because then people can find you if they're searching for you. And then I'd say the second biggest priority would be to fill out your metadata for every page of your website, which is your SEO titles and your meta descriptions. Those are the two things that I would recommend. Um, if you're just getting started and you're not sure where to go, make sure your website's on Google search console and then filling out that metadata. And you can usually Most platforms, if you just Google it, where do I find SEO titles for WordPress, for Shopify, for ShowIt, whatever it may be, um, you just Google it and you'll find directions on where to find it. And it's not going to be in the code in the back end of your website. It's going to be in the front end. It's going to be easy to understand and add in. Yeah. And I know, so as I am working in copywriting, we do a lot of the keywords into the H2 headers. I'm writing out the meta descriptions, but tell me, I haven't looked a lot into, for instance, renaming imagery and, um, you know, all the elements on the website and setting those up for SEO, are those as important as the actual like words in the page? Or yeah, if you can just dive into that a little bit more. Yeah, for sure. So I would say it's like when you look at all the things you need to do for SEO, you definitely have to prioritize because if you can't outsource, then you need to take priorities in terms of where you can spend your time. So I would say like metadata and that heading tags, all of those would I would place a higher priority on than I would alt text, for example, where you're taking all of your images. It kind of depends on the industry you're in to determine whether or not that's really important. So think about your audience and where they're browsing. Are you in the wedding industry and are they browsing within Google Images looking for imagery that they could connect with a photographer, for example? That is an instance where images might play a higher role for you, because people might be searching for you there. Um, or if you're in a product business, like different things like that, where people might be searching in Google images, those might be more important for you to prioritize, but all text gets, um. It can get really like bad fast, like people can start stuffing keywords in there and describing images that aren't really, it's not described in that way, or you shouldn't be describing an image in that way. And first and foremost, alt text should be used for people who are visually impaired, someone who's using a screen reader. So your images should speak to both the context of how that image is on your website and what the image is. And so a good. Description is a lot of times we have these fluffy images on our website where it's like pampas grass, or it's an image of a laptop sitting on a desk and people are so confused. Like, how in the world do I make this SEO friendly and also describe it for my audience? And so that's where you want to describe it in the context of your page. So describe the image, say, like, pampas grass used to depict. Copywriting services and then now you've used that in the instance of it being right next to a description that's talking about your copywriting services that then clicks through. So you can do both and it would make sense for someone who's visually impaired using a screen reader because they'd understand why that image is there. If you're describing the pampas grass in detail, Someone who's browsing your website with the, with the screen reader is going to be like, why are you describing Pompous Grass? I'm here to learn about copywriting services. Like this doesn't make any sense. So it has to do both. And this is one thing that I love to use chat GPT for, because you can actually in the. The chat GPT for you can upload images and say, Hey, can you write me alt text for these images in this, um, on this webpage and they don't get it. Perfect. There's some of them are kind of laughable. Like, 1 time I posted something and it was a glass and, um, I think it described it as a light bulb and I was like, clearly that's not right. So I need to finesse it a little bit, but it's a really good starting point. If you're kind of stuck, like, I have no idea how to describe this image. And I guess that, that leads to the, cause you have the two sides of it, right? You get people that are just so terrified by SEO that it's like, I'm not going to touch it at all, but then something you touched on just now is keyword stuffing. Where then you, for instance, go to Google keyword finder, find all the keywords, just stick them together. And I know that that is, is that more detrimental to the search than anything else? Like, how does that work? Does it, does it affect your ratings at all? If you just stuff everything in there? Yeah, you'll for sure get penalized for that or Google just won't put your page on a search engine. Like you'll kind of be blacklisted, so to speak. Um, so it's not an old school method of SEO is that you need to put a keyword a certain number of times on a page. And that's just not true. If you go and look at like some of the top pages that perform within whatever keyword you're looking at. They might only use it in their headline and like one time in their body copy, but that post is answering the question people are searching for the best. And that's why it's there. And that's all it's about. It's all about like understanding the things people are searching for. So you do need to know. What makes a good keyword, but then you just need to write a good piece of content. You need to create a good page. That's the answer in that question. It doesn't matter how many times you use the keyword or where you stuff it. Um, it's more important about just creating a really good piece of content and search engines and their algorithms are so much smarter than we give them credit for. You can't really. Tease the system and hide it, hide text in certain places to get them to crawl it and indexing for it. They know what's visible and what's not visible. And they know they can read every word and they understand all of the context of it. And we just need to give them more credit and actually say like, okay, I'm creating a good piece of content. I'm not writing this piece of content for Google. I'm writing it for my audience. So how can I make my audience really like it? And then naturally Google will like it too. Yeah. Yeah, very much. So right for people. Definitely. So if you're like a business owner, you're looking to do your website for the first time you're looking for, because I mean, I've had a lot of clients come to me and they haven't even realized the importance of SEO. You know, they just want something that's pretty and pretty doesn't mean it's going to sell. So if you're looking for, for instance, like a copywriter or a website developer, or anyone that's going to help you along this process, like how would you bet them? Like what type of questions? Would you have to ask? Uh, that there's so many things I want to say about that too, because I, we have clients come to us all the time who might not understand the value of SEO. And usually what I say is Instagram and social media and all the other platforms can only take you so far. And we all know, we've all heard like, okay, if those things die today, where's your audience making sure you have someone to. The benefit of making sure that your website is optimized well is basically that it compounds over time that you it's kind of a one time optimization like you one time optimize your website and it should continue working for you unless you change your audience or services, but that website, if done well, We'll continue to bring in people without you even trying. So like, why wouldn't you want to jump into that? Why wouldn't you want to have a website that's going to bring you inquiries, bring you sales, bring you all the things without doing anything. Like you can go on vacation, you can do whatever you want, and it will still bring you in traffic. So that's the power of SEO that I think people don't quite understand, or maybe they don't believe it because they haven't seen it. Um, and then when it comes to hiring people, copywriters, web designers, people with that knowledge. So this is something, and one of the big reasons why we started our group coaching program a few years ago is because I kept getting clients who needed SEO done right after they updated their website. And it was heartbreaking because they had spent thousands of dollars on a new brand, on a new website, whatever it may be. And now they have a website that isn't bringing traffic for them at all, or their clients can't find it online or, um, they were getting inquiries and traffic and now it's just dead and it's so heartbreaking because they're not, I love to get clients who are excited and like excited for the growth, you know, not people who come to me and they're so sad and they have to spend money with me, um, so to speak, because their website isn't working for them. And so I really just wanted to go to the source and kind of help copywriters and web designers learn here are really good, authentic strategies on the things you can do to make sure that your website is going to show up, is going to drive traffic for you. And one of the things that I teach them is, um, how to pull analytics and how to actually show your work, because that is what I would expect someone to ask. Those people, I would expect them to ask copywriters and web designers. Hey, can you show me any data on how your website performs? And this can be really tricky because you will have one piece of the puzzle. Like as a copywriter, it's not your job to make sure that the web design, like the headings are tagged correctly, right? Or it's not your job to make sure that the metadata is in there, unless you really want to do that. And same thing with web designers. It's not their job. to make sure keywords are put in the right places with the copy, or that they chose the right keywords. So that can be really tricky, and it might be arguably more important for a web designer or copywriter to find the right people to connect with, you know, so that you know you can vouch on the websites you're creating. But What I tell, um, both sides of them is educate your clients on what needs to be done on the web designer side so that they know and vice versa with the web designers to the copywriters so that your clients know, hey, here's what I'm responsible for. And here's what you're responsible for. Essentially. And then, um, you can pull the data and see things and like Google Analytics and Google search console to be able to say, hey, here's This website drives traffic from Google and here's a before and after of when I did their website. And so that's what I'd expect people to ask copywriters and web designers is, Hey, can you show me a case study of performance before and after the website? So I can actually see like, Hey, things are growing, not just by people directly coming to the website and finding it. But on other platforms, like Google search or whatever that may be. So that would be my biggest thing is just asking for case studies with actual data on. Can you actually give me data? Because I think a lot of times if people aren't thinking about SEO, they're probably not getting access to their clients data or helping them set up those tools and things like that. Yeah. Yeah. There's been a big industry shift I've noticed over the last couple of years. Um, and I mean, I love speaking about energetics and brand energetics and embodiments and all those wonderful concepts, but sometimes it's like we go too much into the feminine side of things that we actually forget. That the strategy and the metrics and the data are just as important. I mean, you know, being in your flow and lighting a candle is not going to bring people to your website. Like, yeah. Yeah. And I always like to say too, because there's a time and place, like both matter because. Getting someone to your website is very, very important, but once they get to their website, you need to keep them there. And that's where your brand needs to come to life. That's where you need to show your own unique voice and show who you are and your personality. And that's where design really shines too. So like making sure all of that is on your website is so important, but you also need to make sure people can find it because if no one can. Find that beautiful voice and brand that you've built. What's the point? So I'd both have so much importance and I think we just, we shouldn't put one in front of the other, right? You need both for sure. That balance. Yeah. Well, I mean, I think that's what you and Courtney have done so beautifully. Right? So you've got the branding, you've got the strategy, they both come together and it's just this really unique offer where you can offer something that's holistic. So that yes, that once they get onto the website, they can tell this beautiful story. It's visually appealing. It's beautiful and that can keep them there, but it's getting them to the website in the first place. Absolutely. Yep. So when you onboarding a new clients or taking someone through a process of doing SEO, like, what is your, like, what is your process with that? What information do you need from them? Do you ask them for their target audience? And then you map our keywords according to that? Or what is like, yeah, how does that process look like for you? Yeah, so we always send a questionnaire in advance of doing any research. So we like to gather all the information on. What are, um, who's your audience? Like describe them personalities, um, problems, issues, like whatever's going on with your audience, get in their brain, describe that to us. Um, I love pulling competitors. So I'd love to know from your perspective, like who are your competitors, who are people that you. Perceive as competition because a lot of times I get that list and I look at them and they might be really big competitors on Instagram, but then I go look them up from an SEO perspective and they're not doing anything. So that's also eye opening because we start to learn who our real competitors are in the search space, because they might not be the same as what you think from social media. Um, so love us asking that question to dig into that and then also understanding offering. all the things that you offer, whether it's a product or a service and just really understanding, um, that and why you offer it. Because a lot of times the keyword research comes into, okay, what problem is that offer solving? Because that's what people are searching for. They're usually not searching for the solution you have to offer, but they're struggling with the problem. So that's where we need to dig into some of the keywords. So those three, we ask a ton of other questions too, like getting access to your Google search console, Google analytics, or helping you set that up if you don't have it and all of that. But those three questions. Are the biggest ones that drive my keyword research because that's where I really learn about and I can put on that audience hat to really understand, like, okay, what are they searching for? And then if I'm ever stuck, because this happens, sometimes some industries get really. Challenging. So if I'm ever stuck and I'm like, I have no idea this industry is like, people aren't searching for things at a high volume. Like it's definitely really niche. So then that's where I kind of dig into the competitors and I'll actually look at, okay, how are your competition getting traffic? What's driving traffic to their website? Because those can be really eye opening keywords where, Hey, we could also create this. Or maybe it's a freebie or a resource they created that's driving a ton of traffic for them or a blog post they created or a specific course or something like that. So actually doing that competitive research can be really helpful if you have like a unique niche and people aren't really searching for that thing that you have, or a lot of times it's just knowledge. Like. Things are new. Like I've done a lot of research for people in like human design and it's a relatively new space that doesn't have a ton of volume yet. Maybe. So you need to start thinking of like, okay, if I don't understand human design and I don't know what it is, how am I going to be searching? I might still be your client, but I'm not going to be searching for that. So that's where you really need to just get into the mindset of your audience and understand, like take your own industry jargon out of it and understand what they're searching for. Yeah, yeah. I love that. You summarize it so beautifully. Thank you. I try. That's my, that's my favorite part about this is I want to just take out the jargon and just get back to the basics. And honestly, if you are building a website and writing copy and doing all the things. With your audience in mind, you're going to do just fine. You don't need to know the technical terms or the jargon. You're going to do great because that's the whole point of search engines. Showcasing the best content is to make sure that the best things that people are writing for people are showing up top. Yeah. Yeah. Well, okay. So you, you're managing to simplify really complicated terms. So there's two more that we. I think we spoke about this when we first connected and that is back links and domain authority. Can you break those down into layman's terms for people that have no idea and like what to do about it? Yeah, so I'll back up one more step because there's four metrics that I use to measure your overall success for SEO. So the first is keywords. Making sure that you're using keywords in the right places and that you're getting an index for the right keywords and all of that, um, that's number one, making sure you're driving traffic just from search engines. So that's number two. That's like the second metric that I'll kind of look at from a gross standpoint. And then those are the other two. So there's four total. So backlinks, domain authority, keywords, and traffic, um, backlinks are basically the digital word of mouth. People talking about you online and linking your website on their website. So a link of your website that's living on someone else's website, because you were on their podcast, because they were referencing a resource that you have or a blog post you created, or maybe it's a list post about the best podcasts and you're listed there, those are all backlinks. And those are really important because they basically tells Google, people are talking about you. And I know I'm saying Google a lot here, which this Google is obviously the number 1 search engine. This also applies to all other search engines to Bing and Yahoo, whatever else you may be using. But, um, basically it's holding you. with higher credibility, because people are talking about you. And if people are talking about you, that must mean you know your stuff. That must mean you are recognizable or you have good credentials. So if you think about in the real world, if you get a referral to a copywriter or a web designer, Or a brand or brand, um, designer, whatever it may be. If you get a referral to someone, you're going to hold that with higher standard because you trust that person and you trust that, okay, this must be better than me just going out and Google and cold calling people. So that's the same thing with the backlink. More people talking about you, the more Google is going to trust you. So, um, these are really good strategies to grow your SEO, especially if you're not. You don't really want to blog if you don't want to create content. If you don't want to write, that's the other way that you can kind of grow by creating consistent content. If you don't want to do that and you'd rather just go on other people's podcasts and talk and like be an expert in that space, that's great. You're still growing your SEO in that way because you're getting backlinks for those podcasts. So, um, that's a really good strategy. And then the last one is domain authority. Domain authority is basically a score. Some people say like it's a popularity score. It's like a I don't know However, you want to think about it. It's basically a score that was made up by an seo tool called moz um, they're very They they know their stuff. So just because it wasn't created by google doesn't mean it's not something that should be looked at with good, um good authority, but Domain authority is a score zero to a hundred and it tells search engines, or basically just overall summarizes how authoritative you are in your industry. So, or how important, how popular, whatever you want to think. Um, it's the hardest number to grow. So it takes a long time. Usually if you grow just a couple of points a year, That is a good thing. So not watching this every day because it'll stress you out. Um, it's something that maybe you look at like twice a year, like just take time looking at it and just make sure you're growing in the right direction. But basically the way to grow this is. Those other three things you need to be having indexed for keywords. You need to drive traffic to your website and having a good amount of backlinks. And by growing those three things, you'll grow your domain authority. There isn't like some secret other thing you have to do to grow that. It's really just collectively gathering everything that you're doing from an SEO perspective. So, um, that's also something like, I'd say if you're in the double digits, you're doing great. Like a lot of really, really big websites that drive tons of traffics are in the 40 and fifties. Um, if you look at like Google themselves, I think they're 98, like they're not even a hundred. So like it's really hard number to grow and get into a hundred isn't the goal. Like you need to be driving. Millions upon millions of traffic hits every month. So we get in there. So making sure, um, that you're just growing in the right direction every year is just a really good thing to track. Yeah. Yeah. And, um, to switch over to something that we all do every day, the, the marketing plan. Right. Because speaking about search engines, I know Pinterest is one of the biggest ones. Um, then you have your other marketing content, you've got your YouTube channel, your podcast, even your social media posts are now becoming more like, I think SEO is quite important in the caption writing. Do you have any tips and tricks for that? So how people can research, um, you know, SEO keywords for all of their content? Yeah. So my biggest tip for that is don't think about them in their own silos. Like Think of it as one piece of content that can be distributed across every platform. Um, you don't need to worry about like, what am I going to create for Pinterest? What am I going to create for Instagram? What am I going to create for my blog? It's all one thing. So start with the biggest piece of content first. So if you really like creating videos, then maybe that's your biggest piece of content. If you really love to focus on writing blog content, That could be your biggest piece of content, so focusing on the biggest 1st and then parsing that out into smaller pieces. Um, if you focus on your biggest 1, you likely already have a keyword in mind or know what you're writing for. You use that same thing across every platform, just because like, Pinterest is a search engine, Instagram. Also has a search bar. So it also has a search engine where people are looking for keywords. TikTok too. It's actually, um, like a well known fact that the younger generations are using TikTok more than they're using Google, but it's still the same concept using the keyword in what you're writing. So, um, that's really the big thing is don't think about them in silos. Create one piece of content and then break that into bite sized chunks to support your marketing strategy because the more overwhelming we make our marketing strategy, the less you're going to do because you're just going to feel so frightened to move forward. So pick one priority. Or, um, and then repurpose from there. Yeah. Yeah. And, um, let's talk about 2024. Um, obviously there's been some massive changes in the industry with the introduction of AI. Um, how has AI shifted things for SEO? Has it made it easier? Has it been made it more complicated? It just seems like there are so many tools out there. I mean, some of them are great. Some are. Not so good. Uh, what is your perspective on it? Can it make it easier for the small business owner or the everyday business owner that just wants to improve on the SEO just on a weekly basis? Yeah, yes, absolutely. It can make it easier. I think, um, just like with everything new, there are always people who are going to use an abuser tool. Like, that's always happened. It's not like this is a new thing. It's, there's going to be people who leverage AI Without any work at all and create crappy content and put it out there and they likely will not see success. Like maybe you see this one person that did see success or they're lying about their success and that can kind of cloud our judgment on like, okay, this is going to ruin the world, but it's not, it's really, Google is smart enough to weave out the content that, um. Isn't being made for humans, essentially, so I would say the biggest thing is just focusing on quality and what I like to say from an AI standpoint is if you're using something like chat, GPT or Jasper or some other tool to like, write your content, um, you still need the human touch. So think of those tools like your intern, they will take a first stab at it. It'll get somewhat there. Maybe it'll save you time because you didn't have to start from scratch, but it is not going to be perfect. It likely will not infuse your brand voice as well as you could. So you will, you should use it as a base, but then you should make it better because That's where the good content is really going to shine. You can't just use AI and just put it out on the internet. Or if you've started using AI and you've been frustrated by the responses because you're like, This sucks. I don't want to use this. That's when I would say you just need better prompts. It's all about a really good prompt and making sure that you are telling the tool specifically what you want. Give the tool your brand voice. Hey, this is what my brand voice sounds like. Here's an example from a past blog that I wrote. This is my voice. Can you write me something new in using this voice to make it sound similar? Like you need to use specific prompts like that to train the tool to work for you and the better your prompts are and the more like revisions and questions you ask the tool, the better it will get. But at the end of the day, it's still an intern that you're training and that you're getting to do things for you. But you still need to be overseeing and doing the final touches on that. And that's the biggest mindset shift with AI is if you think about it that way, you can now start using it as a tool rather than thinking, this is something that's going to replace something else I was doing. It's still going to take time. It's just going to save you a lot of time as well. Yeah, exactly. So you can spend more time outside with the kids. Yeah. Right. Absolutely. And then I don't know if you want to end off and just tell us a little bit more about your SEO and SAP course. Yes, I would love to. So just like here now, um, eliminating the jargon, making things easy, super important for me and just helping people understand the industry. And I know so many people have gotten taken advantage of by like different agencies or different contractors or people who have worked on things and they just haven't seen results. And so basically I, Our process is, um, is been the same for years. Like we've done the same thing and how we've optimized websites, how we've done the research and all of that. So basically this SEO on tap course is all about taking everything we do and teaching you. So it is step by step process on how we. Do keyword research, how we optimize a website, how we create blog content, how to get backlinks and those strategies. And then also the analytics, the scary analytics that everyone's like, I don't know about Google analytics, Google search console, understanding those, understanding how to set them up, use those tools. So it's basically us handholding you through the whole DIY optimize your website process. And, um, Before I created a really, really long course with long videos, which is overwhelming, especially in the SEO space. So a big goal of mine for this new course is to make everything bite sized. No video is more than 10 minutes. It's all really short. You can capture a lot of information. You can take your time going through it. And that's kind of my goal because I really want people to feel confident about SEO at the end of this and feel really good about what they're doing and have some advice that doesn't feel. Yucky is something that feels like they can fit into their business without overwhelm. Yeah. Yeah. And, and how long is the course? Is it like self paced? Is it, do you take people through lessons or? Yep. Self paced and then for launch. So it'll be launching the first week of March for the launch. We will be, um, doing, take guiding people through the course with live Q and A's and things like that, but it is self paced. lifetime access. So, um, the great thing is all of the people who have bought our old course are going to be getting the jackpot of getting this new course. And so that's definitely something that I want to continue doing is making sure that if we add bonuses or things change in the industry, you know, that you always have access to this course to go back and kind of see like what changed or if you need refreshers. So that's a huge part of it too, is I want to make sure that people feel. Like they're not investing in a one time thing. That's going to sit on the shelf. It's actually something that they can leverage for their business as their business grows year after year. Yeah. Yeah. Yeah, definitely. And if people want to work with you one on one, so I know some business owners are not interested in courses. They just want a done for you option. How do people get in contact with you? What kind of offerings do you have? Like, how can you help them get discovered on Google? Yeah, for sure. So that is one of the questions we always have in our discovery calls. I'm like, you either know you want to do it yourself or, you know, you're the person that's like, heck no, I don't want to do it. Um, and for that. No, the education is naturally something I'm going to do. Like you aren't going to get off a call with me without learning something. And so that's also super important, even if I'm doing it for you. So we do have, um, done for you SEO services. So that's where we do one time audits and optimizations. And, um, they're really, we don't work like a typical SEO. Agency where we make you sign up for a retainer because we only do organic SEO. So nothing in the paid ad space. We really focus on that foundation. And then from there, you can look into paid ads. You can look into other things, but having that foundation there first and getting that organic traffic is going to help your paid performance do so much better. So I always tell people like, Wouldn't you rather get that traffic organically rather than having to pay for it every time? Because the second you stop paying for an ad, you're not going to show up there. So, um, that's definitely something that I think the foundation is super important. So that's what we focus on. And it really is a kind of a one and done thing. Like I said, unless you have a change in your audience, a change in your services, that foundation should continue to work for you. And then it's your job to create content or work on backlinks, which we definitely build strategy plans for. So, um, you can find all the information about what we offer at duocollective. com. So we have everything broken out into our services. And then I am just one half of the duo. My other half is the beautiful brand designer. So Courtney is the one that does all of our brand offerings. And so that's all comes back to making sure you can get found. And then that beautiful brand can also get seen. Oh, well, thank you so much for joining us in the studio and I'm going to link all your details in the show notes below. So if anyone needs an SEO overhaul or just an order or anything done for them, you can, you know, when to find them. Thanks Abby. Thank you so much. Whispers in my head What you gonna do?