40: How she became a multi-millionaire in under 3 years

In this month's episode, I am sharing all the things that my client focused on to move out of her low-paying job, start her own business, and become a multi-millionaire in just under 3 years.

This is BY FAR by favourite success story - may it serve as inspiration and show you what is possible with the right mindset, strategy, and messaging.

If you would like to join our FREE 5-day Brand Embodiment and Wealth Energetics Challenge, then click here. This will take you even deeper into understanding how to quantum leap your business and create magnetic messaging that gets you seen, loved and paid.

Ily, Lira
xox

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Transcript

0:00

Welcome to Quantum Copy Cafe, the messaging and marketing podcast with a bit of energetic flair. If you are ready to ramp up your messaging and start telling a story that feels raw, organic and embodied, then you are in the right place. Hey, I'm Lyra, also known as Kerry. Five years ago, I walked out of a traumatic separation to start my own business. I desired the freedom and independence to manage my time. And since then I've risen from strength to strength, from wife to mother, to profitable business owner. I've seen firsthand what it takes to scale your business to seven figures, even as a solopreneur. It is my passion and purpose to help you create a brand that feels natural and in line with your life and your dreams. I'm I'm here to help you make more money with your story, without compromising on sole. Because your business has its own energetic blueprint, and its own way of showing up in the world. It is encoded to be different, and I'm here to show you how. Welcome back to quantum coffee cafe. And today I'm really, really excited to share one of what I feel is the best success stories I have come across in my entire career. It's something that I have been bearing witness to for the last couple of years. And. I just thought it is so inspiring and so magnetic and just the, what this client has done in three short years is something that can really, really show what is possible. So today I'm going to be sharing that I'm going to be diving into all the things that she did to take herself from a low paying job, which had her pulling her hair out. She absolutely hated it to becoming a multimillionaire and a thriving CEO. In just under three years, right? And this really shows what is possible that we don't have to have it all figured out that we can just trust the path, lean into it, lean into our intuition, do all the strategic things that we can and everything that's in our control and then just surrender to the race. So this is something that I am really excited to share with you today. I'm gonna be diving into a couple of the things that she did differently, um, how she navigated her path and how she, yeah, really, really moved through all of these things that comes up in life and in business and yeah, the path that she took and the way that she stepped through everything and move forward. And just to be clear, this is not one of those salesy gimmicks where it's like, Oh, she has, you know, 300, a couple of million in credits or whatever the case is. This is millions within the savings account. It is a debt free house paid off. It, she owns her cars, owns every I said, owns every liability and this is the space that this, um, experience is coming from. So just to be clear that this is not tweaks in any way it is legitimately what she has experienced within her life. Okay. So the first thing that she did differently is that she didn't shy away from the hard stuff. And what I mean by the hard stuff is that there's always going to be challenges that pop up in life. There are going to be relationship issues. There's going to be financial issues, mental health issues, even physical health issues. And oftentimes when these things pop up for us, we allow them to become paralyzing, right? We allow it to take control of our life. We allow it to become the one that's in the driving seat. And we often step into victim mode and What she did differently is she didn't allow that to happen. So anything that arose within her space, within her life, she allowed it to become a mirror that reflected back at her, what was going on within her internal world. And then based on what she was seeing within herself, she used that as a stepping stone for the growth and for the development. And I love this because it's just so inspiring to see that you can really cultivate and grow and nurture yourself into whoever you want to be just by facing the things that come up for you. And I'm a firm believer that if something has presented itself to you, then it is meant for you. And this really just shows what The true possibilities are on the other side of actually just navigating and walking through those difficult times. So instead of running away from challenges or saying, you know what, this relationship or this friendship is just not meant for me anymore. That's what I'm seeing. I mean, obviously there are those cases where it does happen, but she really took every situation in her life and use that as a possibility for growth and for development. So that's the first thing. Okay. Then the second thing that she did differently, which, um, I've seen over and over again, it's like a, a mental shift that needs to happen is that she invested in mentorship, but she didn't wait until she had the finances lined up for that. And she was like, okay, I can now pay for this. She knew that she needed the mentorship to make it happen. Right. And so she took a risk. She leaned in because it felt a hundred percent authentically right for her. And she said, yes, while accepting a payment plan that made it possible. And so many times I see this in the business space where we wait to do things when we feel that we are ready. And. That's the difference between leaping in and just taking a risk and taking a challenge and, you know, seeing where it takes you versus wanting that safety net and cultivating that safety and just kind of staying cocooned and waiting until everything feels right. And I've seen this before where we kind of have a mindset where we want everything to be perfect. You know, we want the perfect website, the perfect design, the perfect product, the perfect all the things. And then before we know it, months have gone by, years have gone by, we're still not making money. We're still not doing. What we feel called to do. We still not in our power. And then we start to feel frustrated because we're like, what is going on? Like I've been pouring my heart and soul into this. And oftentimes we need to just dive in before we feel ready. And to take it back to this, I ran a successful and a profitable business for two years. Before I even had a website, right? I was still figuring out my messaging. I was figuring out what I wanted to do, how I wanted to position myself, but I made it work and I was serving clients from around the world and I was happy and they were happy. And as long as you have a really tight client process, you can still do that. So don't let anything hold you back. Okay. Then the third thing that she did is she found her niche and she followed her intuition and she really. Leaned into that niche and I know that this can be terrifying because you're like, okay, but wait, that means like 70 percent of people are not going to buy my stuff. And yes, they are not going to buy your stuff because if you try to market to everyone, you are going to end up marketing to no one. And. At the end of the day, it's niche messaging where someone just read something like, Oh my gosh, she is speaking to my heart and soul. That is what makes someone click the buy button. All right. So when you have an intuitive calling of what you want to do, how you want to niche down, how you want to infuse different offerings together, say you are interested in astrology and you're interested in Brand, I don't know, brand design, and you're interested in human design. You can bring all those things together. You can map out a client's human design profile, their astrology profile, based on what you're seeing. You can create the design based on those elements while bringing in their brand strategy. And what they're offering and bringing out into the world. So there is no rules. And that's what we, we sometimes forget is like, we try so hard to play by the rules, but the rules don't even exist. Okay. So really like leaning into your gut, listening to your inner calling and blending all your skills, all your styles together, that is what allows you to create a niche that is so, so different that people want that. Because the universe supports things that are different. If you're just copy and pasting what everyone else is doing out there, what everyone else is offering, the way they are sounding, the way they are looking, feeling, how do you expect yourself to stand out? Because then you start competing on price and that is just not a fun game. Okay. So. At the end of the day, business is really a space for you to express who you truly are and to show the world that you are magnetic and magical and beautiful. And all these incredible things that lie within you, that is your space to show who you truly are. So lean into that, right? And trust yourself. And even if it looks different, I'm a huge advocate for being a pioneer, being innovative, even if something looks like it's just, you know, your partner cutting that path before someone has even walked there, do it, trust yourself. You've got yourself and do it. Okay, then the next thing that she did is she invested in professional messaging and copy, right? She knew that she didn't have to do it all that's why she approached our studio and she Allowed us to hold space for her for her organic story to unveil itself. We Looked at natal astrology. We looked at a human design profile. We looked at her gene keys. We looked at all the things that made her, her, while focusing on what she wanted to do and bringing in the strategy. We did a lot of market research to figure out where that gap was. And at the end of the day. I created a story that was just so beautiful, so different. She was really able to stand out and lean into it. And when she had her messaging, it made her marketing so much easier, right? Because then she knew what she needed to say every month. She wasn't fishing around trying to, you know, figure out what her secret source was, how to stand out. She just knew how to run that business. It was like a tightly run ship. And I, I know that AI is still a very touchy subject. Um, and I've been very firm with what I think about it. I can still tell the difference between a copy that is written from the heart versus copy that is written by chat, UBT, no matter how well. Chat GPT is prompted. It can be a bot that you have built from scratch and you can still tell the difference. And I don't know that's just because I've been doing this for so long that I know the like slightly nuances and slight little tweaks, but there's a big difference between something that you write. That comes from your heart, your heart, your soul. It is a spark of creativity that isn't out there in the world. It's not just regurgitated off the internet. That is something that makes brands out there. Stand out, right? Because there's a vibration there. There's life there. There's life force energy. And that's why I always say to my clients, like, sure, use AI, lean on it for ideas, creation for research for strategy side of things. But when it comes to the actual heartfelt writing side of things. I don't agree with just allowing AI to kind of take the brief and run with it because you are, you are the person that they want to hire at the end of the day. Okay. So that's just a quick little snippet and roundabout. The other thing that this client did is she went all in on her high ticket offer. So yeah, she did have lower ticket items. She had courses, she had membership, she had programs, but her heart is always. Been with the one on one work and the one on one work was really where she could see that monetary difference, right? So she went all in on that. We built a plan around that. And then the courses, the programs and memberships, all of that was just a way to support. Her finances, it wasn't the be all and end all of, okay, if I don't sell like a hundred courses this month, then I'm not going to reach my target. So trust in whatever one on one work you are wanting to step into, whether that is premium website development, whether it's your. Brand and your wedding photography, whether it's your brand design, uh, if, even if you're a wellness practitioner and it's your one on one, um, hourly consultations, that is where you are going to see the most momentum and the most difference because you can either sell one product for a thousand dollars, or you can sell like a 10, but the amount of work is still going to be that amount of work. So really try and build a business model that incorporates your, your And balance is your high ticket with your low ticket items. Okay. And then the last thing that I'm going to speak about in this podcast, and this is a big one is she embodied her story, right? And she protected her sacred energy. And I have seen this so many times within so many businesses where. The messaging is just off. It's not embodied. So, for instance, if you are saying to someone, I'm going to teach you how to run a successful business with a settled nervous system, and I'm going to teach you how to reach six figures or 10 K months, whatever you want to insert here is your message. But if you have not walked that walk or talk that talk, you do not carry that right vibration within yourselves. So energetically, it People are picking up on that, right? The universe is picking up on that. That has been reflected back. You are not going to magnetize and attract those clients because you are not radiating that frequency. And we're getting into the deep metaphysical side of things now. But it is vital that you learn to express what you have already embodied, right? Because that is where your goal is going to be. That is where you're going to track the right people. So, Yeah, this is actually, this is, this is the deep work that we always need to be doing as CEOs, really looking at what message am I putting out there? What am I sharing with the world? And have I truly leaned into this and have walked this walk? Can I lead from a space of experience rather than just a catchy, you know, sales and marketing tactic that I'm trying to reel in people to make money? Right. And she also. Protected her boundaries. I mentioned this just now. So like protected her energy through boundaries. This is vital as a CEO, because if you do not protect your energy, your cup will not always be full. You will have to take regular breaks. You will have to, you know, read your bases, but if you have your place, always come in from a full space. So that is something that is absolutely vital. So if this is knowledge that you want to dive into and you want to experience a little bit deeper, I have put together a five day challenge. It is a CEO dream come true. I love it. It's just something that is, I've cultivated over the last couple of years. It's all the wisdom that I've embodied, but it is a five day brand embodiment and wealth energetic challenge that really helps you to harness your messaging. So. I'm going to link it below in the show notes. It's really simple, really easy. They'll take you through the process of embodying your story, learning about the core anchors of a CEO that is embodied, that is walking in a truth and really look at wealth energetics and what it takes to magnetize wealth. So take a look at it, try it out. Let me know what you are thinking, what you're feeling. And until next time, I will see you. Whispers in my head What you gonna do?