42: Turn Your Intuition Into Your Best Business Strategy Ever

Two industry leaders - Jenna Kutcher and Amy Porterfield - made big shifts in their businesses, and suddenly the online industry erupted with hot takes: 'podcasts are dead, courses are dead, social media is dead'.

In this episode, I bring the conversation back to what’s really happening beneath the noise. We explore why these reactions are touching deep collective wounds around trust, intuition, burnout, and belonging - and why the future of marketing isn’t about chasing trends, platforms, or algorithms, but about anchoring into what genuinely works for you.

We talk about how the buying cycle has shifted, why nervous-system safety and human presence are becoming the new premium, and how to design your marketing and sales ecosystem in a way that feels sustainable, nourishing, and aligned - especially if you’re a sensitive, intuitive entrepreneur or a mother holding many roles.

This episode is a reminder that industry leaders are allowed to pivot - and so are you. That your business doesn’t need to look like anyone else’s to be successful. And that when you create from fulfillment, intuition, and grounded strategy, your content carries a frequency that AI and trend-based marketing simply can’t replicate.

In this episode, we explore ~

• Why the industry panic around “dead platforms” is missing the real point.
• How intuition is becoming a critical business skill, not a “nice-to-have”.
• Why burnout culture was disguised as strategy & how to step out of it.
• How the buying cycle has slowed (and why that’s not a failure or a 'you problem').
• The importance of top-down marketing and depth-based content.
• Why human presence, nervous-system safety, and lived experience are now the true differentiators.
• How to choose platforms and funnels that actually support your energy, lifestyle, and season of life.

If you’re feeling flat, discouraged, or questioning whether what you’re doing is “working,” this episode is here to remind you: it’s not you. We’re in a collective transition, and there is beauty, clarity, and magic on the other side of it.

So although many of us might miss 'The Goal Digger Podcast', perhaps this is an invitation to deepen our connection with our copywriting, marketing, and ways in which we grow our businesses and make money online. 

Transcript

So, Jenna Kutcher and Amy Porterfield, right?
Two industry experts. Two leading women. Two people making big decisions in their businesses — and suddenly the entire industry is in an uproar.

And I felt really called to bring this conversation into this space, because what’s happening right now is touching some very deep, collective wounds.
Especially around how we market, how we sell, how we show up, and how much we trust our own intuition and voice.

And I want to come at this from a place of compassion and understanding.

Because we’ve all been there.
I have been there a million times in my business over the last 14 years — taking advice from experts, letting them guide our decisions, letting them shape how we show up online.

That’s how we learn. That’s how we grow.

But we’re at a point in the collective where intuition has to become our internal compass again.
Where letting ourselves lead how we show up online is becoming not just important — but essential.

And why is that?

We are exposed to so much more than we were ever designed to hold.
Social media gives us access to information that, historically, we simply wouldn’t have had. And right now, there is so much unfolding in the world — so much pain, injustice, and collective grief.

There is a kind of sacred rage moving through the collective.

And our nervous systems are not wired to hold all of this.

The only way through is to come back to ourselves.
To ask: How do I want to respond to the world? How do I want to show up?

That applies to your life — and it applies to your business.

What’s working for someone else is not automatically going to work for you.

So, to come back to Jenna — she announced that she’s ending her podcast after ten years.
A very profitable, very successful podcast. And earlier, she shared that she was pausing courses to focus on her mastermind.

And of course, the industry spiralled.

“Courses are dead.”
“Podcasting is dead.”
“Instagram is dead.”
“Pinterest is dead.”
“Threads is dead.”

Everyone has a hot take.

But the truth is: everything works — depending on who you are, where you are, and what lights you up.

This is why it’s so important to create space inside your business — especially for your marketing and sales — to figure out what genuinely energises you.

If you love writing, Substack might be perfect.
If you love talking, maybe it’s podcasting or YouTube.
If you love visuals, quotes, and design — Pinterest might be your place.

The era of doing everything is over.

2024 and 2025 sold us the idea that we had to be everywhere, all the time.
Threads. Instagram. Facebook. LinkedIn. YouTube. Podcasts.

And what did that create?

Burnout.

I recently saw a coach recommend posting three times a day, every day, to “collect data.”
And yes — for some people, that works.

But for many of you listening — especially sensitive, intuitive, empathetic humans — that is a recipe for exhaustion.

Not everyone has manifesting generator energy.
Many of you are projectors, reflectors, mothers, caregivers.

You’re holding families, homes, nervous systems.

You don’t have the capacity to create five reels and three carousels a day — and you’re not meant to.

Trust in the market is also low right now.
People have been burned by coaches, by empty promises, by lazy AI-generated content.

The buying cycle has shifted.
It’s no longer 90 days — it’s closer to 120.

And that’s okay.

If you’re launching and things feel slow, it’s not you.
It’s not your offer.

We are moving through something collectively.

This is why I always teach a top-down marketing approach.

If social media disappeared tomorrow, would your business still exist?

If the answer is no, then we need to anchor you somewhere deeper — a podcast, a Substack, YouTube, your website.
A space where depth can live.

Instagram is for entertainment, connection, quick insights.
It’s not the place to process your entire philosophy of life in one caption.

When we force depth into shallow containers, we overwhelm our audience — and then we spiral when engagement drops.

The way we create content has changed.
The way we sell has changed.

People don’t want clever.
They don’t want polished perfection.

They want groundedness.
They want humanity.
They want to feel someone real on the other side.

That’s what AI cannot replace.

Not performative vulnerability — but lived experience.
Truth that has weight to it.

So the takeaway here is this:

Industry leaders are allowed to pivot.
And so are you.

Jenna ended her podcast because she completed that chapter.
She has peace. She has abundance. She doesn’t need to keep going.

That doesn’t mean podcasting won’t work for you — especially if you love it.

When you create from fulfillment, your content carries a different frequency.
Your words land differently. Your presence feels different.

People don’t just follow you — they feel you.

And that’s what people need right now.

So if you’re struggling…
If sales feel slow…
If you’re dragging yourself to your laptop each day…

Please know: it’s not you.

We’re in a collective shedding.
A messy middle.

But there is light on the other side.

For now, grow closer to yourself.
Use your business as a space for expression, imagination, and expansion — not self-betrayal.

You are not alone.

And if you need support, please reach out. I’d love to connect with you.

We are in this together.
There is so much beauty ahead.

Until next week — may you have the most beautiful week.
I’m thinking of you. I’m lighting candles for you.
And I’m so grateful you’re here.